A customer journey map tells the story of the customer’s experience: from initial contact, through the process of engagement and into a long-term relationship.
- Using Customer Journey Maps to Improve Customer Experience. Harvard Business Review.
- Experience maps, user journeys and more. UX Lady.
- Customer Journey Maps - A 'Quick And Dirty' Technique To Create Them. Usability Geek.
- 'UX' Marks the Spot: Mapping the User Experience. UX Mastery.
- Improving UX with customer journey maps. Symetria.